East Coast vs West Coast: The Mass Timber Gap with Kristin Slavin of Conifer Advising
A cost-saving material that also demands precision? For many East Coast architects, developers, and builders, mass timber promises off-site efficiencies and schedule gains—yet one wrong move can unravel a project. Fees balloon. Inspectors panic. And entire teams ask, “Is it worth the hassle?”
That question looms larger where century-old codes and entrenched bureaucracies clash with nimble design teams. On the West Coast, small firms leap into mass timber, enjoying fewer fire-department hoops and a shorter permitting queue. Meanwhile on the East Coast, as one consultant puts it, “Well, what can we do just outside of the city…who might be more open?”
Why the detour? Because the highest stakes—cost, schedule, and brand reputation—hang on who adapts first and how soon these timber towers can finally rise.
For years, the idea of constructing mid- and high-rise residential and civic buildings out of wood seemed unthinkable—especially in America’s congested coastal cities. Yet mass timber has steadily drawn the interest of architects, forward-looking developers, and policy leaders seeking faster, more sustainable solutions. Real progress is visible, but so are the regional differences shaping how these structures actually get built. If you work in architecture, engineering, or construction and want to secure major timber projects, understanding the cultural and regulatory context across the country can determine whether your plans advance or stall.
A Cross-Country Culture Clash: Where Timber Takes Root
Local mindsets can overshadow even the best design or cost advantage, especially when introducing an unconventional material in new territory. On the West Coast, mass timber has frequently been championed by small firms that make decisions quickly. “It was really in a very grassroots way,” recalls consultant and architect-developer Kristin Slavin with Conifer Advising, who worked at a tight-knit Portland office. Early success stories like Oregon’s Carbon12 came from teams wearing multiple hats—developer, architect, and GC—exploiting their agility to build some of the nation’s first mid-rise mass timber projects.

Across the East Coast, however, older cities and deeper bureaucracies create additional friction.
“New York City in particular is huge and old and there’s a lot of bureaucracy,” Slavin says.
Strict code enforcement and conservative building cultures can mean lengthy negotiations with fire departments and approval boards, slowing down novel material applications. But local colleges and research organizations are turning heads with pilot initiatives, prodding private players to consider timber’s potential savings and marketing appeal. If you plan to build with wood in places like Boston or New York, Slavin advises starting on the urban periphery, where smaller authorities may be “more open to attracting a different type of development…that aligns maybe more with the state or international building codes rather than, you know, New York City-specific concerns.”
Bridging these local attitudes is only the first challenge—navigating city-specific codes can be just as formidable.

The Code Conundrum: Cracking Big-City Fire Regulations
In dense cities, the chance to build tall with wood can dramatically cut schedules—but only if you overcome a labyrinth of code requirements and wary fire officials. While model codes now allow taller mass timber, each municipality applies them differently. “The biggest hurdle right now that we’re seeing in New York City is really with the building code and in particular with the fire department,” Slavin explains. Complex layers of authority demand extra design reviews, fire testing data, and demonstrated safety credentials.
Mastering this bureaucratic maze is essential for keeping high-profile projects on budget and on schedule. Most East Coast approvals hinge on early engagement with local fire marshals, thorough material testing, and proven case studies. West Coast agencies, more familiar with wood, have historically been more open to alternate paths of compliance. As more successful projects pass inspection in big cities, local skepticism begins to ease.
“As soon as there are some projects that have been successfully built…we’ll start to see that change here more rapidly,” Slavin notes.
These regulatory victories pave the way for more ambitious uses of timber, especially in the booming residential sector.
Housing on the Horizon: Why Residential Towers Are Next
As housing shortages intensify, mid- and high-rise multifamily developments are emerging as prime candidates for faster, leaner construction methods. With residential demand surging on both coasts, delivering units quickly becomes critical for developers juggling high land costs and fluctuating interest rates. “A lot of housing…is really well aligned for that” repeatable, modular approach, Slavin says.
Speed drives the appeal: hitting occupancy sooner means earlier revenue, which can make or break a deal in uncertain markets. Mass timber towers typically range from six to 18 stories, a sweet spot that aligns with current structural and fire code parameters. Although going taller is possible in jurisdictions that adopt progressive codes. Even if some central urban areas balk, sites just over city or county lines might offer smoother approval.
But to truly capitalize on that speed, manufacturers and builders are elevating off-site strategies that drive consistency and predictability.

Meeting tight deadlines means shifting more work to controlled factory settings, a trend driving new forms of off-site construction. Mass timber is no longer limited to panelized kits; some teams now deliver partially finished volumetric modules.
“I was surprised by the amount of volumetric modular…I was seeing,” Slavin says, citing examples of European firms shipping nearly complete room pods. While North American projects are adopting similar ideas, wide geographic distances complicate logistics in ways Europe doesn’t face.
Flat-pack panelization currently offers enough standardization without locking architects into a strict box shape. At the same time, volumetric solutions can boost speed and reduce onsite labor for highly repetitive floorplans. Either approach shifts risk away from unpredictable jobsite conditions and reduces rework—an especially valuable prospect in cramped or congested metro areas.
Yet even the most advanced prefab strategy falls apart without early, unified planning among all stakeholders.
- For teams starting to explore prefab, understanding how design workflows shift is essential. Kristin Slavin ’s Prefab Design Process Guide breaks down what changes for architects, owners, GCs, and manufacturers — helping you avoid costly missteps before fabrication begins.

Collaboration Over Competition: Uniting GCs, Designers, and Owners Early
Securing a smooth mass timber build demands a single shared approach, where every discipline aligns on geometry, MEP, and risk management from the early phases. Because panels arrive pre-engineered, last-minute on-site adjustments can void warranties and trigger design re-approvals. “Everybody needs to come to the table and be open…how do we get there?” Slavin says, stressing that coordinated decision-making unlocks real cost savings and schedule certainty.
Bringing the GC into initial schematics eliminates site conflicts. Designers who consult fabricators can detail connections to match real-world tolerances. Owners who engage early clarify financing, insurance, and program expectations, reducing the dreaded midstream pivot back to concrete or steel. One or two days of intense collaboration can avert weeks of rework.
That approach is more critical than ever as new fabrication centers, especially in the Rust Belt, reshape supply lines.
The guide outlines exactly how to align architects, owners, GCs, and manufacturers before design freeze — join our newsletter & download it here.
Rust Belt Revival: The Great Lakes’ New Role in Mass Timber Fabrication
AEC professionals are increasingly looking to the Great Lakes region, where underused factories and skilled labor create opportunities for high-value mass timber components. While Northwest and Southeast states boast vast softwood resources, Rust Belt manufacturers see a niche in specialized cut shops and partial assembly. Slavin points to a recent symposium where Midwestern firms showcased how they could import large CLT “blanks” and refine them with advanced machinery.
This model delivers shorter lead times, reduces shipping costs, and energizes local economies. “They have a massive manufacturing base and…all of this infrastructure for manufacturing,” Slavin notes. The idea is to transform raw panels into precisely finished elements that can ship quickly to Midwest and East Coast grids—especially valuable for sites that can’t afford long waits or logistical hiccups.
As these industrial hubs expand capacity, developers face a pivotal choice—remain with traditional materials or lean into the rising potential of timber.
The Developer’s Dilemma: Risk, Reward, and the Race for Differentiation
For owners eyeing green credentials and compressed project schedules, mass timber offers a clear edge—yet it requires confronting uncertainties around codes, insurance, and supply chains. “What’s the risk of not trying something new?” Slavin asks. Faster builds can dodge interest-rate spikes and attract tenants hungry for environmentally conscious design. Meanwhile, climate mandates and ESG targets push wood structures to the foreground. Still, cost premiums, unfamiliar insurance provisions, and uneven supply can deter the unprepared.
That’s why many developers now hire mass timber consultants early to map out regulatory approvals, fabrication timelines, and ROI scenarios. Comprehensive coordination—owner, structural engineer, GC, code specialists—keeps the project on track and avoids scrapping months of design. Once built, these landmark timber projects become case studies, lowering barriers for future ventures.
These regional differences—from the West Coast’s flexible culture to the East Coast’s complex entanglements—highlight an inescapable truth: mass timber is no fleeting novelty but a strategic pivot for modern urban growth. For architecture, engineering, and construction teams, the time to master its intricacies is now, before the window of early adoption closes. The measure of success won’t hinge on empty slogans but on how well we align design intelligence, code compliance, and supply chain innovation. Those who achieve that alignment will define the next era of American building.

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Building a CLT Plant: Why Starting Small Can Beat Starting Big with Ledinek's Jaka Bradac
How mass timber gets made, what plant size changes, and what Ledinek's Jaka Bradač has learned selling CLT and glulam lines on both sides of the Atlantic.
Picture two CLT plants in the same town, chasing the same customers. One cost $25 million. The other cost $250 million. At the start, they'd win the same share of the market. One of them has to sell more than three times as much to stay on track.
That's the case Jaka Bradac makes for starting small. He's Sales Executive for North America at Ledinek Engineering, a Slovenian company that has designed and built more than 35 CLT and glulam lines. Most North American plants were built big, sized for demand expected three to five years out. Bradač argues the next wave should look different, and his reasons come down to four things: how much you have to sell, how fast you get to product, how you grow, and how much control you have over your wood.
Here's how the two compare.

This article is just one part of the newsletter where we cover who and what’s shaping the mass timber industry.
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How is CLT made? From log to finished panel
Every CLT plant, large or small, turns boards into panels the same way. Cross-laminated timber (CLT) is a structural panel made by gluing layers of lumber at right angles to each other. Glulam is a beam or column with every lamination running the same direction. Both follow the same path.
Example of a CLT production line. Credit: Ledinek
Where the lumber comes from
A sawmill cuts the log to a pattern set by a scanner and optimizer, sorts the wet boards, and kiln-dries them, typically to about 12% moisture content. (ANSI/APA PRG 320-2025, the North American CLT standard, caps it at 16%.) The boards are planed and graded visually, by X-ray, or by machine stress rating (MSR), which bends each board to measure stiffness.
Inside the plant
A graded board still carries knots, cracks, and splits. The plant regrades it and cuts out the defects. The clear pieces are finger jointed into long laminations. That joint is watched closely: glue application, joint pressure, and friction through the press are all monitored, and joints get daily tension tests. Then the laminations are planed, the surfaces prepared, and glue applied, with ambient conditions recorded. The press applies a specified load for a specified time. A finishing step completes the panel.
Bradač calls the finger jointer, the planer, and the press machine centers. They're the expensive part of a line, and they set its capacity. Everything that moves wood between them is handling: automated conveyors in a big plant, carts and forklifts in a small one. Handling is where a small line can save the most up front, and where it finds capacity later.
TAKEAWAY: Large or small, every CLT plant runs the same steps: regrade, cut out defects, finger joint, plane, glue, press, finish. Scale changes how those steps are automated and connected. It doesn't change what they are.

How do European and North American CLT plants differ in size and wood supply?
In Europe, CLT grew out of glulam. The first producers were attached to sawmills, and some were tied all the way back to logging. The boards that reached their lines came from their own mills, not the open market. Those plants started small and grew over time. That control shows up in the product: a typical European CLT layup mixes a wide range of layer thicknesses and grades, because the producer decides which boards go where.
North American plants mostly skipped that path. They were built at large scale “from zero,” and all but a few buy their lumber on the open market, usually as graded, kiln-dried dimensional lumber.
How does plant size change a CLT plant's risk?
Capital comes with a production target. The bigger the investment, the more the plant has to produce and sell to cover it, and the sooner it has to get there.
But plant size doesn't change demand. Go back to the two plants in the same town. At the start, they win the same customers and the same orders. What changes is how much of each line those orders fill.
The small plant needs to sell half its 30,000 cubic meters, or 15,000 a year, within its first two years. The large plant needs to sell half of 100,000, or 50,000 a year, within three. If both win the same orders, the small plant is on track. The large plant is running at a fraction of its capacity. The small one, as Bradač puts it, doesn't have to stress as much.
That pressure decides what each plant can make. A large plant only makes money with its press full, so it has to chase commodity volume. Specialty projects don't fill an operation that size. A small plant can take that work, and specialty is where the margin is.
The volume target also takes a long time to reach. In Europe, the companies running 100,000 cubic meters a year got there after 20 years of winning business.
TAKEAWAY: A large plant carries more risk because it has to sell more, sooner, into the same market. A small plant can hit its target on fewer orders, and that leaves room for higher-margin specialty work.
What should a small CLT line make?
A small line wins on product, not volume.
One of the smallest lines Ledinek has built, in Europe, has a press that makes panels up to 45 feet long and runs four to five cycles a day. The plant doesn't sell bare panels. It goes a couple steps further to serve the housing market: insulation and cladding installed at the plant, ready to go. It's a niche, value-added product. It doesn't need to compete with the large manufacturers for big projects.
Bradač sees the same model fitting North America: a more complete, modular or prefab product that simplifies the purchase and grows the market.
But that model doesn't lock a small line out of larger work either. A $25 million plant can still run eight CLT press loads a day. It needs longer delivery times on a big job, but it can deliver. And size alone doesn't guarantee throughput. Unless a plant's downstream formatting line is fully automated across several machine centers, it runs into bottlenecks anyway.
How fast can a CLT plant get product out the door?
A 100,000 cubic meter line takes six to nine months to install and 10 to 12 months to reach first certified product, roughly. Every situation is unique.
Ledinek's 30,000 cubic meter concept is built to move faster. Product comes about three months after installation starts. Then comes roughly a month of commissioning to dial in reliable bonds, and three to four weeks for APA certification. That's about six months from the day equipment ships from Europe to product on the U.S. market.
How does a small CLT line add capacity?
Start with the machine centers. Move wood between them by cart, forklift, or overhead crane. Automate the links later, when the orders justify it.
Full automation between machine centers is what drives a line's price up. Plenty of North American plants still run on hand work, and a new pilot plant can do the same.
Growth then comes in two steps. The first is utilization. Machine centers are built with growth in mind, so they are rarely the limit. Handling is. Wood doesn't reach the machine because the forklift driver is on a coffee break and half an hour is gone. Or it can't leave because something backed up downstream. Tightening that up adds roughly 20 to 25% capacity from equipment you already own. The second step, if you need to double output, is ordering another line.
“It's not the machine centers. It's mostly the handling around the machine centers.” - Jaka Bradač, Ledinek
No two lines come out the same. Each is customized to the owner, which is why machine selection matters at the start. It sets how much headroom you have to grow into.
What this means if you're considering a CLT plant
- Size the line to the orders you can win, not the market you expect.
- Spend first on machine centers. Move wood manually until volume pays for automation.
- Make a product your line can add to: finished, specialty, higher margin.
- Get close to the wood. Own a mill, partner with one, or build next to one.
- Choose machines with growth potential in mind. Your first 20 to 25% of growth comes from handling, not new equipment
If you're exploring mass timber for your own projects, your going to need the team, knowledge and connections to make it successful.

Frequently asked questions about CLT plants
- How is CLT made? Kiln-dried, graded lumber is regraded at the plant and trimmed of defects such as large knots and cracks. The clear pieces are finger jointed into long laminations, planed, and glued. Layers are laid at right angles to each other and pressed under a specified load and time, then finished.
- How much does a CLT plant cost? It depends on capacity and automation. Ledinek’s Jaka Bradač contrasts roughly $25 million for a small plant with $250 million for a large one as an illustration. Published European projects include about €30 million for a 100,000 m³ plant (2017) and €130 million for 140,000 m³ including sorting and planing.
- How long does it take to build a CLT plant? According to Bradač, a 100,000 m³ line takes six to nine months to install and 10 to 12 months to reach first certified product. Ledinek’s 30,000 m³ concept is designed to produce certified product for the U.S. market about six months after equipment ships from Europe.
- What is the difference between CLT and glulam? CLT is a panel made from layers of lumber glued at right angles, used for floors, roofs, and walls. Glulam is a beam or column made from laminations glued with the grain running the same direction. Both are mass timber products and share much of the same production process.
- Can CLT be made from hardwood? Yes. Yellow poplar was added to ANSI/APA PRG 320, the North American CLT standard, in its 2025 edition. University testing found yellow poplar CLT comparable in strength and stiffness to Southern pine CLT. Hardwood lumber is still appearance graded rather than machine stress rated, which remains a gap for glulam.
- What wood species are used for CLT in North America? PRG 320-2025 covers softwood groups including Spruce-Pine-Fir, Douglas Fir-Larch, Hem-Fir, Southern pine, and others, plus yellow poplar.
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New Glulam Species, 3D-Curves & Impossible Projects with Art Massif
Somewhere between the era of steamboats and the world wide web, the industry lost the muscle memory to build with heavy timber. We were putting up NLT and glulam buildings before 1950. But then, everything switched to steel and concrete, and the expertise walked out the door with it. So when an architect brings an ambitious timber concept to the table, too often they hear “Not feasible. Too expensive. Switch that part to steel. Nobody can build it.”
Dave Savard and Geneviève Constancis, ing.f./for.eng. of Art Massif | Wood Structure spend their days proving those answers wrong. In this piece, Dave and Geneviève walk through Aspen Pure, their new structural glulam made from quaking aspen, the free-form theater canopy they just delivered for Hudson Valley Shakespeare, and why so many timber designs get talked down before anyone checks what's actually possible.
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A Structural Product From a Tree Nobody Wanted - Aspen Pure
"It really started from the forest," Geneviève says.
One of Art Massif's four partners, the company's production director, was harvesting quaking aspen on his own land and couldn't get past how white the wood was. It was just too beautiful to waste on the usual fate. Because that's what quaking aspen has been, one of the least valued trees in North America. It goes to pulp for paper. It goes to shipping pallets. Almost no value-added products, and almost no economic return for the communities that harvest it.
So they started testing it. With the right moisture content, the right drying, and the right sanding, it now has a home in the structural glulam market.

What came out is a different architectural language for glulam. Lighter, brighter, more uniform, with fewer knots and less character than Douglas Fir, southern yellow pine, or spruce. Nothing wrong with the traditional species in the right setting. But Aspen Pure gives architects and designers a modern look they've been asking for and couldn't get.
The performance is there too. From Art Massif's testing, the design values are equivalent or superior to spruce. Part of that comes from selection: they sort and grade the fiber themselves with their own equipment, so only the best material makes it into the structural product. Right now Aspen Pure runs as the equivalent of a 20f-EX layup, and they believe a more detailed process could push the values higher.

None of it was plug and play. Every species has its own character. Aspen can't be graded the way other species are graded, and it can't be kiln dried the same way either, so Art Massif developed its own drying methods to protect the fiber properties. Sourcing had to be built from scratch too, because structural-grade aspen supply didn't exist in the market.
They launched Aspen Pure in Spring 2026, and the reception from architects and designers has been strong.
But, you might have seen something else in the mass timber world challenging assumptions on what’s possible. And Art Massif played a role there too.
The Theater That Had to Grow From Its Site

Hudson Valley Shakespeare's new permanent home, the Samuel H. Scripps Theater Center, opened with a ribbon cutting this spring.
The site sits in the middle of a valley with a mountain behind it, and the architect's intent was a building that belongs to that scenery, almost like it had grown from the site itself. That meant curves in every axis and every angle. It also meant a nonprofit client with a real budget ceiling and zero appetite for compromising the design.
The path between those two things was a comprehensive design assist phase. Months of it, with the architect, the engineer of record, the construction manager, and Art Massif's team working through hundreds of small challenges to make the structure constructible. Dave's description of the team: “no egos, nobody fighting for a bigger piece of the pie, everybody solving problems.”
Three moves from that phase stand out.
Straighten what nobody will notice.
The most important members stayed fully curved in both axes. But some elements, like certain purlins, could be straightened without changing the overall look. You can't spot it in the finished structure. Curves cost time and money, so they saved them for where the design needed them. That kept the project on budget and on schedule.

Borrow strength from what's already there.
A theater needs a steel catwalk regardless. The team put it to work as a compression ring, pulling load off the wood structure. Smaller connections, smaller members, lower overall cost, from a piece of steel the building was getting anyway.
Prove it out.
The original design had the roof in another material, because the team had doubts the timber decking couldn't follow a roof curved in all angles. Art Massif was convinced it could. So they built a full-size mock-up in their shop. Nobody asked for it, and nobody was paying for it. But the mock-up proved it was possible, and it showed the team how committed Art Massif was to the timber succeeding.
"This is where our dream thrives," Dave says of that phase. It's where their engineers and project managers find their value, working shoulder to shoulder with the architect and EOR until the ambitious version of the building is the buildable version.

Every one of those solutions existed because someone kept asking what was possible. Geneviève's concern is how rarely that happens.
Why Architects Stopped Asking
Art Massif has a phrase they repeat to designers: architects are allowed to ask for what they want.
That phrase shouldn't need to exist. Of course an architect asks for what they want. Except in mass timber, they often don't, and Geneviève traces it back to that lost expertise. Wood is an old structural material with a young workforce. When construction switched to steel and concrete, the knowledge of how to design and engineer with timber faded across every stakeholder group. Few schools in North America teach it. Architects are excited about the material, but if the engineers, builders, and reviewers around them aren't educated on it, the whole thing feels risky.
And risk gets answered with myths. It's not feasible. Change that part to steel, wood will be too expensive. Nobody can manufacture it. The design shrinks a little at every meeting until the ambition is gone.
Geneviève's answer is simple. Ask for it, and ask the right person for it. The manufacturers doing this work at a high level exist, and the capabilities go further than most of the industry realizes.
Asking is half the equation. The other half is a partner built to say yes.
Built to Say Yes
There's no machine you can buy off a shelf that makes 3D curved glulam. That's the first thing to understand about how Art Massif works. Their production team runs on the same everything's-possible mindset as the front office, so when a project calls for something no equipment exists for, they adjust their machines or build new ones.
How a 3D Curve Gets Made
For a tight-radius member curved in both axes, it's a three-step process. First the member gets curved in one axis in the standard press. Then it's resawn into lamellas. Then those get curved in the second axis on a custom press Art Massif built specifically for 3D work. It takes real time and energy, and as Dave puts it, "it's not a cheap cubic meter." Which is exactly why they simplify shapes anywhere it won't change the design intent.

The equipment is one piece of a bigger structure: Art Massif can own nearly everything on a project when the project requires it. Design build or design assist from a blank page, backed by a large in-house engineering team. CNC fabrication on a high-end Swiss machine they acquired in 2021, precise enough that complex members in all angles fit perfectly on site. Finishing, fabrication, and installation with their own crews. And something rare in the industry: connection design and steel fabrication in-house.

The reason is de-risking. Every additional interface on a complex project is another chance for miscommunication, delays, or budget problems. Art Massif partners with others the majority of the time, and gladly. But where the right expertise didn't exist externally, they built it internally. For the client, that means one conversation and one accountability structure.
Where does all that capability aim? Geneviève's shorthand is quality or complexity. The 100,000 square foot, ten-story square box with huge volume is not their type of project. Theirs is the 15,000 square foot luxury home, the 30,000 to 40,000 square foot museum or arts center, the condo amenity space. Right now they're in construction on the 12th story of a condominium building, a penthouse level with a gym, pool, and spa in high-quality glulam.

All of it circles back to the advice they'd give any architect starting a first timber project.
Talk to Someone Who Knows
Geneviève's day-one checklist is short. Think about your grid. Think about efficient radii and repetition. But her bigger point sits above all of that: talk with someone who has real experience before you lock in your design. Timber is a different material from steel and concrete, and it changes how you take the very first step. Maybe in 20 years every school will teach it and this conversation won't be necessary. Right now, the shortcut is borrowed expertise.
Dave's version: involve your producer. Art Massif keeps a full pre-construction team ready to pick up the phone at any stage of a project, and they'd rather invest time educating a design team early than watch anyone rework plans mid-project against a budget and schedule.
And when the doubts start arriving in meetings, remember the phrase. Architects are allowed to ask for what they want.
If you're exploring mass timber for your own projects, your going to need the team, knowledge and connections to make it successful.

Stop Waiting for Better Building Products w/ Zenon Radewych of WZMH Architects
The building industry has a strange relationship with its own materials. Most of the people designing, engineering, and building things treat the products and materials as a fixed list of options. If the available products don't quite do what the project needs, the project bends to fit the products.
But not all. Some people have stopped accepting that. Instead, they’ve leaned into the “what if we had this…” or “what if we made that?” They've built the inventor’s mindset into their companies, literally and figuratively.
Zenon Radewych is one of them. He's a principal at WZMH Architects, a 65-year-old firm based in Toronto, and the person behind @sparkbird, their R&D lab where they don’t let what’s currently available limit their options. And now, they’re looking at mass timber.
This article is just one part of the newsletter where we cover who and what’s shaping the mass timber industry.
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A Lab Isn't a Department. It's a Permission Slip.
When most people in this industry hear “R&D lab,” they picture a big space with a big budget. A formal program. A roadmap. Milestones. Maybe a Ph.D. or two.
sparkbird isn't that. It's a corner of the WZMH office where people work on things that interest them, often without a deadline, often without a guarantee that anything will come of it. Ideas come from client meetings, from frustration with how a project went, from a side problem that showed up while solving something else. Some of those ideas take a month. Some take ten years. Some get shelved. Some get handed off to industry partners who can actually take them to market.

sparkbird's first invention, the Intelligent Structural Panel, started in 2017. It takes all the components and processes that go into constructing a floor and shear wall in a building and combines it into one product, including the mechanical, electrical, and IT. Microsoft saw an early mockup, invited WZMH into their IoT (Internet of Things) and AI Insiders Lab, and accepted them as the only architectural firm in the program.
When it comes to mass timber, four projects are live in the lab right now (and probably more by the time this article comes out - they move fast).

TIMBERCLAD™ is a mass timber exterior wall system aimed at data center construction. CLT or NLT panels paired with exterior insulation, air and water barriers, and flexible cladding options, designed to replace precast or tilt-up concrete walls. Lighter, prefabricated, lower-carbon. WZMH has a full-scale mockup of it in their office and is testing whether GripMetal between timber layers can improve composite action and stiffness under wind loading.

Pillar & Plank is a hybrid system aimed at multi-family residential, where clients want mass timber but are getting hit by cost and lead time. The structure combines precast concrete piers with mass timber floor panels, with or without GRIPMetal reinforcement. Precast plants exist across Canada, which helps with supply chain and price certainty. The pitch is the same as most good hybrid systems: use each material where it makes the most sense, rather than forcing one material to carry the whole building.

Speedstac is a modular building block system with built-in electrical and plumbing, designed to slide into damaged buildings by crane and replace destroyed sections without demolishing the whole structure. It started as a North American housing solution and pivoted to Ukraine after the 2022 invasion. The dimensions of Soviet-era apartment blocks turned out to match Speedstac modules almost exactly. WZMH won the Architect's Award at the 2023 Rebuild Ukraine competition, sponsored alongside Autodesk and Kingspan, designing 200 residential units for Kharkiv's north Saltivka district. A Speedstac kindergarten concept goes up in 10 working days. The system has both concrete and mass timber versions.

ELEVATE is the housing model. Build rental apartments on stilts over under-used community sites, decentralize the mechanical room into in-suite utility closets, and structure the deal so the host institution gets a revenue stream instead of selling land.

The first live project is in Bala, Ontario, where WZMH is replacing a 1970s Royal Canadian Legion hall with a larger legion facility on the ground floor and apartments above. The legion's signature semi-circle red brick bar will be dismantled and reinstalled in the new building. Demolition is targeted for May 2026. The same platform has been proposed for Toronto library sites.
None of those came from a strategic plan. They came from a team that was given permission to follow what looked interesting. The output is what happens when you keep that permission slip valid for a few years.
If a lab is just a permission slip, the question becomes: what does giving that permission actually do for the firm?
What Running a Lab Actually Does for the Firm
The easy answer is that the lab produces ideas, and some of those ideas turn into products. That's true, but it's the smallest part of what sparkbird has done for WZMH.
The bigger benefits show up in the day-to-day business.
The first is talent. People want to work somewhere that's doing exciting things. In a market where every firm is fighting for the same hires, it’s a real recruiting advantage. New staff gravitate towards the opportunity to invent and explore alongside their more traditional architectural work.

The second is competitive positioning. When WZMH competes for a project against other firms, they’re all showing up with similar portfolios, similar past projects, and similar people. Nobody's resume is really winning the interview. Zenon says sparkbird is what differentiates them.
“We could spend business development dollars on taking clients golfing and for dinners. Or we could spend that money in the lab here. Honestly, the results we're getting for spending the money in the lab are way better.”
The lab is the signal that the firm thinks differently, which is what clients hire firms for in the first place. The lab doesn't even have to be working on the client's specific project. The fact that the firm is the kind of firm that runs one says enough.
The third benefit is the longest to materialize and the hardest to measure. It's a different way of thinking. Teams that have spent time prototyping in the lab bring a different mindset back to their day-to-day work. They're more willing to question why something gets detailed a certain way, more comfortable proposing an unfamiliar assembly, more curious about what's actually possible.
The bet isn't on any single product. The bet is on what the lab does for the firm over time. Talent, positioning, mindset, and occasionally a real product that changes how something gets built.
If a lab does all that for one firm, the obvious question is what the industry would look like if a lot more firms ran one.
What If More Firms Did This?
Construction is one of the only major industries that hasn't fundamentally changed in a hundred years. Manufacturing has. Healthcare has. Aerospace has. The list of industries that have made big productivity leaps in the last fifty years is long. Construction isn’t on it.
There's no shortage of explanation for that. Fragmented supply chains, slow code cycles, project-based risk, conservative clients, thin margins. All real. But there's also an explanation that doesn't get said out loud often enough: most of the people designing buildings don't see inventing the parts - as part of their job.
Manufacturers are running businesses that depend on selling things they've already figured out how to make. The economic incentive for radical change sits with whoever is willing to spend time and money on something that might not work. And historically, that's been a small number of researchers in universities, an even smaller number of firms with their own labs, or the occasional tinkerer trying to make something better.
If a hundred more firms ran labs, even modest ones, that changes. Hundreds more people experimenting with hybrid assemblies, alternative materials, new connections, smarter mechanical layouts. Most of those experiments wouldn't go anywhere. But a few would.
A network of firms running labs, sharing what works, handing things off to producers who can ship them, moves things a lot. Mass timber in particular is the kind of category that would benefit from this. The product set is still relatively small. The supply chain is still developing. The cost curve is still figuring itself out. Every additional firm pushing on what mass timber can do, structurally and economically, accelerates how fast it becomes a default option instead of an alternative one.
The choice in front of most firms isn't whether to build a sparkbird or not. It's whether to keep treating innovation as something that happens somewhere else. The ones who’ve embraced the inventor mentality are already shaping what mass timber gets to be next.
If you're exploring mass timber for your own projects, one of the first questions is often: who actually makes the materials?
To help with that, we created a Mass Timber Producer Map featuring 39 North American producers and fabricators. You can explore manufacturers near your project, see the products they produce, visit their websites, and connect directly with them.
👉 Get access to the Mass Timber Producer Map by joining our newsletter!

Getting the Full Mass Timber Look Without the Price w/ Mike Lipke of Torzo Surfaces
Hybrid mass timber is often the smarter structural choice. But it comes with a trade-off most teams just accept. The exposed steel beam. The run of ductwork overhead. A finished building that doesn't quite look like the one in the renderings. You wanted all wood. You got wood plus everything you had to leave showing.
Mike Lipke has spent over a decade making sure you don't have to accept that. He's the president and owner of TorZo Surfaces, the only U.S. manufacturer of Thin CLT panels. Thin sheets of cross laminated timber, available in almost any species, made from new material or remanufactured scrap. He's been making them since 2011, well before most people in the U.S. had heard of CLT.
In this piece Mike breaks down what Thin CLT actually is, the problems it solves on a jobsite, how it gets made from both new wood and salvaged material, and what the demand for it says about where mass timber is headed.
This article is just one part of the newsletter where we cover who and what’s shaping the mass timber industry.
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What Thin CLT Is and What It Solves
Thin CLT is a 4x8’ cross laminated timber panel ¾” thick (standard, they can make custom sizes too). It's designed that way to be familiar with crews used to working in standard plywood and OSB dimensions.

Most of the time, the job is cladding. In a mass timber building, that usually means covering up something that isn't wood. A steel beam. Concrete. Mechanical and HVAC ducting. You wrap it in a panel so it looks like mass timber. Most commonly, Mike sees it used as a beam wrap.
A lot of mass timber buildings put a steel beam in here and there, and the team wants it gone. Covered. Looking like the rest of the wood. Normally, that means using a different wood product (and mismatched look), or a full-sized mass timber piece that comes with a bigger price tag. But, with Thin CLT, you don't need the full-sized panel to maintain the consistent aesthetic.
On a big field nobody sees the edge of a panel in the middle of that wall, nor is it carrying any sizable load. There's no reason to pay for the structurally sized members there.

Instead, Mike laminates the exact same species, grade and finished material onto a cheaper backer, getting the exact same look, and saving the money. The whole wall looks like the same CLT construction as the main structure, even when most of it isn't.
How It's Made: New Wood and Salvaged Scrap
The new-wood process starts with standard dimension lumber. Two by fours, two by sixes, any species. Torzo re-saws it into thin layers, glues the strips into sheets, then laminates the sheets together in a normal 3-layer CLT pattern to make the panel.
You might be thinking, why not just use a single layer of the face material? In a perfect world, or with a perfect material, that would work. The problem is that wood isn’t perfect.
It moves. It drys. Bends. Warps. And twists. And then, no 2 pieces are alike. They do all that in different ways, times, and cycles. Using just the face material in a single layer would give you a very unstable material. Using multiple layers and putting the more “spirited” pieces in the middle stabilizes and distributes all that action across the panel and keeps it stable.
So when you want a “clear” panel look (no knots, checks, decolorization) you can get a perfectly clear face while the knottier material goes inside (the middle) where nobody sees it. The face (and/or the back) match what the customer wants. And nothing gets wasted.
AEC Convention
This is THE mass timber event where new projects get started, deals happen, and you grow your network (ask anybody who comes).
Next year, we'll have dedicated tracks for each AEC profession, and a series on developer conversations and priorities.
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