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Developer
Accelerator
Answers you'll leave with.
How does my target market influence project design & location?
How do I talk to capital partners about Mass Timber?
Who can help me successfully deliver these projects?
What You Leave With
HOW IT WORKS
Agenda
1:15
Every developer answers to those three audiences, and the day uses those three as the recurring lens. The same value proposition does not land with all three. Job creation is currency for the political audience but likely not for the occupant. Biophilia and health can matter to the occupant while the political audience will not experience it. Knowing which lever speaks to which audience is a core skill the day is trying to build.
1:35
1. The Three Levers of Value: NOI, Cost, Return
2. End Users: Occupants, Investors, Political; their “currencies”
3. Consumer: How Value is Created (U/W & Design)
4. Capital: Why Create this Asset vs. Another?
Teach. We frame a key principle.
Debate & Discuss. Facilitated small-group conversations around the intersection of mass timber, finance, and the consumer.
Apply & Share Attendees reflect on how this specifically changes their work: their pro forma assumptions, their design and design features, their business, how they sell, and their marketing materials.
Each module runs the same three-part pattern, and the themes are ordered so each one builds on the last.
2:35
You’ll walk away with a distilled one-pager that includes the fundamentals discussed, collective opinions, and a shared vocabulary. Attendees can then use this when they talk to the counterparties who help capitalize their projects.
4:35
Ethan Martin
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See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Ethan Martin combines a wealth of experience in mass timber design and construction with a hands-on approach to project delivery. Having contributed to over 200 constructed mass timber projects nationwide, he provides mass timber design assist from concept to construction. Ethan has devoted much of his life to mass timber since 2005 leading to helping start WoodWorks in 2011, helping start the building-grade CLT manufacturing in the US with OSU and DR Johnson, and accidentally starting the tall mass timber buildings in the US. Starting at Generate in 2025, Ethan worked on 130 mass timber projects with 80 of those moving forward through the next stage of preconstruction, modeling roughly 19 million square feet of mass timber.
Tye Farrow
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Tye Farrow is the senior partner at Farrow Partners Architecture and is an internationally renowned expert on the intersection of architecture and health. Harvard educated, with a Masters of Neuroscience in Applied Architecture, and over $3 Billion dollars’ worth of projects completed. He recently published his new book Constructing Health: How the Built Environment Enhances Your Mind’s Health.Tye has gained international recognition for designing places that enhance our capacity to thrive—culturally, economically, mentally and physically. He has initiated a global “Cause Health” movement aimed at raising expectations for design as the basis for total health, which extends beyond environmental sustainability and physical health to encompass our mind health; connects the dots between neuroscience and architecture. Tye’s projects across North America, Asia, Africa and the Middle East demonstrate leadership in this visionary quest. He has been invited to present his ideas at leading institutions including the Mayo Clinic and the Cleveland Clinic, as well as venues from Helsinki to Houston.
Matt Mahoney
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Hilary Cooper
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
As one of the first employees of Milender White Construction Co., which he joined in 1998, Allen has helped to create the company’s strong processes for safety and field operations. A native of Minnesota, Allen graduated from North Dakota State University with a bachelor’s degree in construction management. His desire for large-project construction brought him to the Denver area in 1994. As Field Operations Executive, he is passionate about working with superintendents on field-related operations while ensuring the safety and health of the company’s employees and subcontractors. Allen’s wide-ranging project experience has developed his talent for scheduling and logistical management of multifaceted projects in all types of conditions. He is an active member of the Rocky Mountain Chapter of Associated Builders and Contractors (ABC), and he oversees Milender White’s apprenticeship program with the Construction Industry Training Council of Colorado (CITC).
Philip Fossen
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Shari Steber
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Alex Stone
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Kyle Freres
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Jacob Schneck
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Talbot Holmes
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Tyler Woods
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Alex Zink
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Meet your facilitators
Noel Johnson
Noel Johnson is a real estate developer, investor, and educator who moves fluidly across the civic, academic, and business realms to untangle and reimagine complex projects in the built environment. With over $1B in real estate activity across 22 developments combined with years of mass timber research, Noel brings hard-won experience from concept to capitalization to construction site — and a developer’s clarity on where value is created (or lost!)
As a proven mass timber leader, Noel wears the hats of researcher, educator, and builder, speaking regularly at conferences spanning sustainable development to urban economics, and teaches behavioral finance at Lewis & Clark College's Bates Center for Entrepreneurship.At the 2025 Mass Timber Group Summit, Noel is the curator of Day 2, where the theme is “Creating Value.” He’ll open the day by flipping the frame: instead of asking what mass timber is, he’ll ask what it does — to returns, to risk, and to answer end-user demands.Throughout the day, Noel will guide the value-creation focused conversations, keep the lens firmly on the demand side of the equation, and draw out insights from institutional capital leaders, AEC professionals, and fellow developers.His goal? Ensure attendees walk away with clarity on how — and when — mass timber can deliver value as a product to drive ecosystem growth.
Brady Potts
Brady Potts is the co-founder of the Mass Timber Group, a connection and education organization serving the mass timber construction industry. He convenes developers, owners, manufacturers, and the design and build teams behind projects, making connecting industry expertise available to the people responsible for moving projects forward.
Much of the industry's educational work serves the supply side: architects, engineers, manufacturers, and forestry. Brady's focus is the demand side. He works directly with developers and owners on the questions that determine whether a project gets built, including financial performance, asset positioning, and the considerations that drive investment decisions.This afternoon reflects that focus. It addresses the finance and consumer side of mass timber that has received little dedicated attention, and is built for the leaders and decision-makers responsible for bringing projects to life.
Experts and Advisors
Ethan Martin
Tye Farrow
Matt Mahoney
Allen Becker
40 Seats
Who It's For
Who It's Not For
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