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Developer
Accelerator
Answers you'll leave with.
How does my target market influence project design & location?
How do I talk to capital partners about Mass Timber?
Who can help me successfully deliver these projects?
What You Leave With
HOW IT WORKS
Agenda
1:15
Every developer answers to those three audiences, and the day uses those three as the recurring lens. The same value proposition does not land with all three. Job creation is currency for the political audience but likely not for the occupant. Biophilia and health can matter to the occupant while the political audience will not experience it. Knowing which lever speaks to which audience is a core skill the day is trying to build.
1:35
1. The Three Levers of Value: NOI, Cost, Return
2. End Users: Occupants, Investors, Political; their “currencies”
3. Consumer: How Value is Created (U/W & Design)
4. Capital: Why Create this Asset vs. Another?
Teach. We frame a key principle.
Debate & Discuss. Facilitated small-group conversations around the intersection of mass timber, finance, and the consumer.
Apply & Share Attendees reflect on how this specifically changes their work: their pro forma assumptions, their design and design features, their business, how they sell, and their marketing materials.
Each module runs the same three-part pattern, and the themes are ordered so each one builds on the last.
2:35
You’ll walk away with a distilled one-pager that includes the fundamentals discussed, collective opinions, and a shared vocabulary. Attendees can then use this when they talk to the counterparties who help capitalize their projects.
4:35
Ethan Martin
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See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Ethan Martin combines a wealth of experience in mass timber design and construction with a hands-on approach to project delivery. Having contributed to over 200 constructed mass timber projects nationwide, he provides mass timber design assist from concept to construction. Ethan has devoted much of his life to mass timber since 2005 leading to helping start WoodWorks in 2011, helping start the building-grade CLT manufacturing in the US with OSU and DR Johnson, and accidentally starting the tall mass timber buildings in the US. Starting at Generate in 2025, Ethan worked on 130 mass timber projects with 80 of those moving forward through the next stage of preconstruction, modeling roughly 19 million square feet of mass timber.
Tye Farrow
See this speaker live at theMass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Tye Farrow is the senior partner at Farrow Partners Architecture and is an internationally renowned expert on the intersection of architecture and health. Harvard educated, with a Masters of Neuroscience in Applied Architecture, and over $3 Billion dollars’ worth of projects completed. He recently published his new book Constructing Health: How the Built Environment Enhances Your Mind’s Health.Tye has gained international recognition for designing places that enhance our capacity to thrive—culturally, economically, mentally and physically. He has initiated a global “Cause Health” movement aimed at raising expectations for design as the basis for total health, which extends beyond environmental sustainability and physical health to encompass our mind health; connects the dots between neuroscience and architecture. Tye’s projects across North America, Asia, Africa and the Middle East demonstrate leadership in this visionary quest. He has been invited to present his ideas at leading institutions including the Mayo Clinic and the Cleveland Clinic, as well as venues from Helsinki to Houston.
Lee Scott
See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Lee Scott studied Biosystems Engineering at the University of Manitoba and received an MBA from the Saundermoen School of Business. Throughout his career Lee worked as a legal and construction surveyor, a Civil engineer, and now applies his extensive background in construction and design to his current role as Director of Sales for Element5 in Canada and the United States. Lee has worked on mass timber projects of all sizes and market segments across North America and has an intimate knowledge of the Mass Timber design for manufacturing and assembly process. Lee is someone clients can turn to for feedback, pricing and technical support on projects.
Allen Becker
See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
As Field Operations Executive at Milender White, Allen provides leadership and strategic oversight for the company’s field operations, safety programs, and workforce development initiatives. Drawing on three decades of experience leading complex construction projects, he has helped to create a culture that puts safety, quality, and operational excellence at the forefront of every project. Allen works closely with project teams, superintendents, and foreman to support project execution while ensuring the health and well-being of employees, trade partners, and clients. Utilizing his expertise in a wide range of project types and delivery methods, Allen is advancing innovative construction solutions including mass timber, off-site construction, sustainability, and prefabrication. Through careful planning, logistics coordination, and field leadership, he helps teams navigate challenges and deliver exceptional results.
Ankit Sanghvi
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See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Ankit Sanghvi brings 24 years of construction experience to the intersection of preconstruction strategy and sustainable building innovation. As Director of Preconstruction for PCL's Colorado operations, he partners closely with owners, design teams, and key stakeholders to deliver cost-effective solutions from project inception through construction. A passionate advocate for the expanded use of mass timber construction, Ankit has presented at more than a dozen mass timber conferences across the country, is a member of the Colorado Mass Timber Coalition, and has authored five publications aimed at breaking down barriers and misconceptions that limit the material's broader adoption.
Chris Kendall
See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Chris Kendall is a Principal and Structural Engineer at KL&A Engineers and Builders. He has over 15 years of experience in consulting structural engineering, with strong expertise in mass timber, commercial structures, and innovative building systems. Known for his creative approach and sensitivity to architecture, Chris helps deliver efficient, practical, and design-focused structural solutions.
Jean-Marc Dubois
See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Jean-Marc Dubois is a Director of Business Development at Nordic Structures, with extensive experience in sustainable building materials, engineered wood, and mass timber construction. He has spent decades helping advance innovative wood-based building systems across North America, working with architects, engineers, developers, and construction teams to support low-carbon, high-performance projects.
Alicia Clendenan
See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Alicia is a socially conscious insurance professional with a passion for complex construction and infrastructure projects. As the leader of Aon’s Sustainable & Alternative Construction practice, Alicia is working to advance the insurance coverage available for more sustainable building materials with a prioritized emphasis on mass timber. She is active in helping clients maximize the insurance capital available to them and works to help develop risk identification and transfer solutions to add value to projects.
Jacob Schneck
See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Talbot Holmes
See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Tyler Woods
See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Alex Zink
See this speaker live at the Mass Timber Group Summitin Denver, Colorado. Learn, network, and collaborate with top AEC professionals from across North America.
Brian is an Associate Architect at Bull Stockwell Allen with over a decade of experience shaping hospitality, multifamily, and mountain-based projects. His work is driven by a belief that strong architecture emerges through the thoughtful integration of structure, material, and place. He recently helped lead the design of the Ullrhof Restaurant at Aspen Snowmass, a fast-tracked mass timber project developed in close collaboration with structural and fabrication teams. Brian brings a design-forward approach to complex projects, working to elevate architectural intent within the constraints of system, schedule, and construction. Outside of the office, he is an avid snowboarder and golfer, with a deep connection to the landscapes he designs for.
Meet your facilitators
Noel Johnson
Noel Johnson is a real estate developer, investor, and educator who moves fluidly across the civic, academic, and business realms to untangle and reimagine complex projects in the built environment.
With over $1B in real estate activity across 24 developments and years of mass timber research and realized dealss, Noel brings hard-won experience from concept to capitalization to construction site — and a developer’s clarity on where mass timber value is created (or lost!)Noel also wears the hats of researcher, educator, and thought leader, speaking regularly at conferences spanning sustainable development to urban economics and mass timber.
He teaches behavioral finance at Lewis & Clark College's Bates Center for Entrepreneurship. At last year’s Summit, Noel led Thursday's “Creating Value” theme - opening the day by flipping the focus towards the demand-side - and mass timber’s impact on returns, risks, and end-users.
For the 2026 Summit, Noel will lead Thursday’s mass timber development accelerator course which will cover how mass timber impacts specific proforma adjustments, consumer product-market-fit design adaptions and how capital market flows align with proposed mass timber developments.
The goal? Ensure attendees walk away with clarity on how — and when — mass timber can deliver value as a product to drive ecosystem growth.
Brady Potts
Brady Potts is the co-founder of the Mass Timber Group, a connection and education organization serving the mass timber construction industry. He convenes developers, owners, manufacturers, and the design and build teams behind projects, making connecting industry expertise available to the people responsible for moving projects forward.
Much of the industry's educational work serves the supply side: architects, engineers, manufacturers, and forestry. Brady's focus is the demand side. He works directly with developers and owners on the questions that determine whether a project gets built, including financial performance, asset positioning, and the considerations that drive investment decisions.This afternoon reflects that focus. It addresses the finance and consumer side of mass timber that has received little dedicated attention, and is built for the leaders and decision-makers responsible for bringing projects to life.
Experts and Advisors
Ethan Martin
Tye Farrow
Allen Becker
Lee Scott
Ankit Sanghvi
Chris Kendall
Jean-Marc Dubois
Alicia Clendenan
40 Seats
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