3 Months Faster, Lower Costs, Better Performance: The Case for Mass Timber Warehouses
What if the real breakthrough in industrial construction isn’t about carbon at all?
For decades, developers have tolerated persistent headaches—inefficient insulation, fire hazards, and inflexible layouts—accepting them as the cost of building with steel and concrete. But a new material is quietly rewriting those rules, not by chasing green credentials, but by addressing the design failures owners are most frustrated by.
As Kyle Freres puts it, “If you think the case for mass timber industrial buildings is just carbon, you’re missing the real opportunity.” This isn’t about making warehouses prettier or ticking a sustainability box. It’s about rethinking the fundamentals: faster builds, smarter grids, and structures that perform better for both people and the bottom line. The story of Freres Wood’s 58,000-square-foot mass timber warehouse isn’t just a case study—it signals that the industrial sector’s old assumptions are up for revision.

Rethinking Industrial Design: The Case for Mass Timber
When industrial buildings fall short of operational needs, the issue often runs deeper than material choice—it’s embedded in the logic of their design. As Kyle Freres, and John Bradford - Director of Engineering at Crow Engineering Inc., argue, mass timber is not simply a lower-carbon substitute for steel or concrete; it directly addresses the inefficiencies and inflexibilities of conventional industrial construction.
“If you think the case for mass timber industrial buildings is just carbon, you're missing the real opportunity,” Freres contends. This reframing moves the discussion beyond environmental metrics, prompting a closer look at how mass timber can resolve longstanding issues of speed, adaptability, and lifecycle performance in industrial projects.
By leveraging mass timber, project teams can achieve faster construction, greater design flexibility, and improved long-term value—outcomes that steel and concrete often struggle to deliver. As the industry confronts the constraints of legacy systems, mass timber offers a practical, systems-level alternative.
A Case Study in Material Disruption: Building a Mass Timber Warehouse
Few projects illustrate this shift as clearly as Freres Engineered Wood’s 58,000-square-foot mass timber warehouse, conceived not as a showcase, but as a proof of concept for the broader market. The facility’s performance and cost profile directly challenge the assumption that mass timber is a premium option reserved for signature projects.
“We wanted to provide a case study to demonstrate that it can be done,” Freres explains. The project’s financials revealed that mass timber can compete head-to-head with pre-engineered metal buildings and concrete tilt-ups, dispelling the notion that sustainability must come at a premium.
Most notable was the construction timeline: the team completed the structure three months faster than comparable projects. Freres notes, “We shaved three months off of this project.” In a sector where every week of delay carries real financial consequences, this acceleration is a decisive advantage.
This case study sets the stage for a deeper examination of the technical and regulatory hurdles that mass timber must clear to become a mainstream industrial solution.
Technical Hurdles and Hidden Advantages: Mass Timber’s Performance Profile
Concerns about fire safety, insulation, and structural reliability have long shaped the industrial sector’s material choices. Yet, mass timber’s performance in these domains is not only competitive—it often surpasses expectations.
“Our mass ply product has been tested for fire rating just like any other mass timber product,” Freres notes, citing successful two-hour fire rating tests. This level of protection directly addresses regulatory and insurance concerns, positioning mass timber as a robust alternative to steel and concrete.
Thermal performance is another area where mass timber distinguishes itself. Bradford points out, “If you have four inches or more in thickness on that panel wall, we can show that it meets the mass criterion for energy.” Unlike metal buildings, which often require complex insulation assemblies, mass timber panels inherently provide both structure and thermal mass, streamlining the envelope and reducing operational energy demands.
These technical attributes not only satisfy code requirements but also open new possibilities for industrial design—enabling simpler, more integrated building systems. As regulatory frameworks evolve, these advantages are likely to become even more pronounced.

Market Dynamics: Economic and Regulatory Pressures Favoring Mass Timber
Rising tariffs, volatile supply chains, and tightening sustainability mandates are converging to reshape material selection in industrial construction. For many developers, these pressures are no longer abstract—they are immediate constraints on project feasibility.
“People are looking local as a way to potentially hedge these tariff issues,” Freres observes. Sourcing mass timber domestically not only insulates projects from global price shocks but also aligns with emerging ESG requirements by reducing transportation emissions.
Bradford adds, “There’s been a lot of attention on residential and office applications, but industrial warehouses are built in much larger square footage each year.” This scale represents a significant opportunity: as industrial clients seek to decarbonize their portfolios, mass timber offers a credible path to both compliance and differentiation.
The interplay of economic and regulatory forces is accelerating the adoption of mass timber, but realizing its full potential requires a rethinking of project delivery and design collaboration.
Integrated Delivery: Collaboration as a Catalyst for Innovation
The Freres-Bradford partnership demonstrates that material innovation is inseparable from process innovation. Their approach—prioritizing simplicity, reducing waste, and streamlining assembly—translates directly into improved project outcomes.
“Can we really lean into mass timber? Can we trust in the process?” Freres recalls from early design meetings. The team’s commitment to minimizing the number of unique components and connections led to faster, more reliable construction.
Bradford elaborates, “We looked at different options of what we can do.” Through iterative engineering, they arrived at a post-and-beam system that balanced efficiency with structural rigor. This collaborative, systems-based approach is essential for unlocking the full value of mass timber—reducing risk, controlling costs, and delivering higher-performing buildings.
The lessons from this project extend beyond material choice, offering a template for integrated project delivery in a sector that has long been fragmented.

Beyond Structure: The Human and Spatial Impact of Mass Timber
While technical and economic factors often dominate the conversation, the experiential qualities of mass timber are impossible to ignore. The warehouse’s occupants and visitors consistently remark on the difference that natural materials and daylighting make in the industrial context.
Freres notes, “Every tour we have given of the warehouse, people walk through the door and gasp in astonishment.” The exposed timber, combined with generous glazing, transforms the warehouse from a utilitarian shell into a space that supports well-being and productivity.
This shift in atmosphere is not incidental—it is a direct result of design decisions enabled by mass timber. In an industry where worker retention and satisfaction are increasingly important, these qualitative benefits carry tangible value.

Environmental Accounting: Mass Timber’s Role in Sustainable Construction
The environmental case for mass timber extends from forest management to end-of-life scenarios. Freres and Bradford emphasize the importance of traceability and resource efficiency throughout the supply chain.
“We take the sustainability aspect of our product very seriously,” Freres asserts, describing a vertically integrated process that ensures responsible sourcing and manufacturing. The use of veneer in mass plywood panels achieves over 70% recovery from each log, maximizing material yield and minimizing waste.
This level of resource efficiency, combined with carbon sequestration in the finished product, positions mass timber as a credible solution for developers facing stringent ESG criteria. The ability to document and verify these impacts is increasingly a prerequisite for participation in major projects.
As regulatory and market expectations continue to evolve, the environmental performance of mass timber will only become more central to its adoption.
Conclusion: Toward a New Industrial Paradigm
The trajectory of mass timber in industrial construction is not defined by novelty, but by its capacity to resolve persistent tensions—between speed and quality, cost and sustainability, efficiency and experience. The Freres warehouse project demonstrates that when technical rigor, collaborative delivery, and environmental stewardship converge, mass timber is not an outlier but a logical next step.
For architects, engineers, and builders, the challenge is no longer whether mass timber can compete, but how to integrate its unique properties into the next generation of industrial spaces. The path forward is not about following trends, but about recalibrating the fundamentals of industrial design to meet the demands of a changing market and a changing planet.
Frequently Asked Questions
How did the construction timeline for the Freres mass timber warehouse compare to conventional industrial projects? The team delivered the mass timber warehouse three months ahead of comparable steel or concrete projects, offering a notable schedule advantage.
What specific fire safety benchmarks did the mass timber system achieve in this project? The mass ply product used in the warehouse was tested and achieved a two-hour fire rating, meeting key regulatory and insurance requirements.
How did mass timber impact the building’s thermal performance and envelope design? With panel walls four inches or thicker, the mass timber system met the mass criterion for energy, allowing for a streamlined envelope and reducing the need for complex insulation.
What procurement or supply chain advantages were realized by sourcing mass timber domestically? Sourcing mass timber locally helped shield the project from global tariff volatility and supported compliance with ESG requirements by reducing transportation emissions.
How did the design and assembly process differ from traditional industrial construction methods? The project team minimized unique components and connections, using a post-and-beam system that enabled faster, more reliable assembly and reduced construction risk.

Tired of Mass Timber Challenges Derailing Your Projects? Learn How to De-Risk & Deliver Them.
Lead mass timber projects with confidence — and leave delays, redesigns, and budget blowups behind.
✅ Solve early-stage design, sourcing, insurance, permitting, code & cost hurdles before they derail your project.
✅ Find technical answers on design, detailing, procurement, embodied carbon ROI, hybrid systems & more.
✅ Build relationships with developers, GCs, architects, and engineers shaping mass timber’s future.
Get your ticket— and get the insights, skills, and network to deliver mass timber projects successfully.
Latest episodes
The Key to Mass Timber w/ Julian Lineham of Studio NYL
Most mass timber failures don’t happen in the field. They happen months earlier—when teams gloss over fire ratings, undervalue acoustic control, or punt connection design down the line. By the time those gaps surface in coordination, it’s too late. Costs climb, schedules slip, and the supposed schedule savings with mass timber starts looking like a liability.
Few know this better than structural engineer Julian Lineham, PE, F.SEI, F.ASCE, CEng, FICE , a founding principal at Studio NYL with more than 20 mass timber projects under his belt. Over three decades, he’s shown that mass timber only delivers on schedule, budget, and design intent when detailing is resolved from the start.
Bespoke Detailing: London’s High-Tech Era
Julian Lineham came of age in London’s late-1980s “high-tech” design scene demanded structural engineers draw every bolt, splice, and rebar layout. That culture of bespoke detailing shaped his entire career. “We literally designed and drew every connection,” he recalls — a discipline that still drives how he approaches mass timber today.
When he moved to the U.S., Lineham was struck by how often structural packages carried less detail than he was used to. Instead of adjusting downward, he doubled down on the UK mindset: every connection documented and resolved . That rigor pays off in mass timber. Clear connection drawings reduce RFIs, shrink field rework, and preserve the architect’s vision — especially if you want the warmth of exposed timber without unnecessary steel dominating the aesthetic.
Connection Design in House: The Fast-Track Ticket
When time is money, outsourcing connection design can derail schedules and compromise aesthetics. Julian Lineham traces this conviction back to his London training: “We literally designed and drew every connection,” he says. That rigor matters even more with mass timber, where nearly every connection remains visible in the finished architecture.
“I like to keep the connection design in-house,” Lineham explains. Delegating to a 3rd party is possible, but, as he puts it, “you lose a bit of time and you lose a bit of the vision.” By managing bearing conditions, plate details, and fastener layouts from concept through construction, Studio NYL avoids the back-and-forth that typically comes with delegated design reviews.

Fire & Acoustics: Resolve Them Early or Pay Later
Exposed timber ceilings bring warmth and character, but they also bring two of the biggest considerations in mass timber: fire ratings and acoustics. Julian doesn’t mince words: “The type of construction and the fire rating is very critical. And then the second thing that’s critical very early on is to look at acoustics.”
Leave those unresolved and you’ll pay for it later. Fire and acoustic requirements set minimum sizes and floor build-ups; miss them early and the fixes show up as deeper members, thicker toppings, or fire protection add-ons at connections—all of which add cost, erode schedule, and threaten the clean timber aesthetic the client expects.

At the North End Community Center, Lineham’s team specified a five-ply CLT panel with an acoustic mat and a 2½-inch topping. That assembly was intentional; it was designed up front to achieve the sound rating without inflating the member depth.
On the fire side, he points out that choosing a slightly wider timber member to provide natural wood cover is often cheaper and faster than trying to fire-wrap steel later. Otherwise, you’re “messing around trying to intumescent paint” steel connectors and columns — a sequencing headache that slows down the job
Bonnet Springs Park: Speed, Scale, and the Power of Repetition
“Speed was essential” at Bonnet Springs Park — a 250-acre reclamation project in Lakeland, Florida, with fifteen new buildings rising on a former railyard. For Studio NYL, it was their first foray into mass timber, and the key was repetition. “There was a very large event center with an 80-foot span,” Lineham recalls, “and we ended up doing that with glulam beams and a CLT roof.”

The structural strategy was simple but deliberate:
- Double glulam beams side by side to reduce roof depth.
- Keep panel sizes repetitive for faster fabrication and erection.
- Use hybrids at the perimeter: CLT panels spanning between slender HSS steel beams and columns, bearing on a bottom plate for a clean colonnade.
Florida’s minimal snow loads made the long span feasible, but the real payoff came in the field: “All the panels were erected in three days… it was a very, very fast project.”

With contractors moving simultaneously across fifteen buildings, the ability to repeat details and standardize panels made the difference between weeks of work and days of assembly.
North End Community Center: Where Hybrid Solves Hard Realities
In St. Paul, Minnesota, Studio NYL teamed up with Snow Kreilich Architects on what would be the firm’s first mass timber project. The program called for a gymnasium with broad spans but columns slender enough to fit a tight urban footprint. “They were interested in exploring [mass timber] with us,” Lineham recalls.
The gym roof spanned 55–60 feet using double glulam beams with five-ply CLT panels above, spaced to match the panels’ capacity. But carrying the entire complex in timber would have meant massive columns that the site couldn’t accommodate. The hybrid solution combined round steel HSS columns, exposed steel brace frames, a perimeter glulam beam, and an interior CMU elevator shaft — each material placed where it made structural and financial sense.

The design allowed the gymnasium to retain the warmth of an exposed timber roof while keeping vertical supports light and efficient. For the client, the choice went beyond performance: “They wanted a mass timber building…to rebuild the community,” Lineham says. Surrounded by timber, occupants gain a welcoming environment that research shows lowers stress and blood pressure.
The project wasn’t without trade-offs — mass timber carried an upfront premium — but as an institutional investment and a civic anchor, the long-term value was clear. Here, hybrid construction solved the realities of site and budget while preserving the architectural vision.
Museum of Nebraska Art: Historic Meets Forward-Thinking Timber

Julian Lineham’s passion for blending new and old is on full display at the Museum of Nebraska Art (MONA) in Kearney. The existing museum occupied a 1911 post office building, and the plan called for both a historic renovation and a new two-story mass timber wing over a basement. “The architect conceived it as a full mass timber building — CLT roof floors, glulam beams and columns,” Lineham explains.
Cantilevers up to 12 feet required glulams nearly 56 inches deep, which conveniently allowed MEP systems to be distributed within the beam depth, leaving the exposed underside clean and gallery-ready. But executing that vision meant balancing code and constructability. Some steel brace frames and integrated steel columns required fire protection, which in turn demanded careful sequencing of intumescent paint so the timber finish wasn’t marred.
Construction during a Nebraska winter added another challenge: snow and moisture management. Crews had to keep CLT panels protected to avoid saturation. Despite the hurdles, the finished project delivers a striking contrast of heritage brick and expansive timber galleries. At the grand opening just months ago, the client was not only impressed by the aesthetics but also thrilled with the expanded capacity to display its collection.
The Next Frontier: Stadiums, Kinetics, and Radical Ambition
Julian Lineham doesn’t see mass timber as limited to community centers or mid-size cultural projects. “I would absolutely love to do a mass timber stadium of any kind of size…that would really excite me,” he says, pointing to examples of entire sports venues built from wood for their natural aesthetics and carbon advantages.
And his imagination doesn’t stop there. A past client once proposed a rotating museum floor that would track the sun. Many might dismiss the idea, but Lineham sees it as a glimpse of where mass timber is headed: a fusion of engineering, kinetics, and mass timber’s surprising adaptability.
That appetite for innovation is what excites him most. New connection strategies, novel panel systems, and unconventional geometries are constantly being tested. Europe has taken the early lead, but in North America, best practices are emerging in real time — fueled by open exchange at conferences and a willingness to prototype in practice. As Lineham put it: “It’s an industry that really wants to iterate and innovate as well.”

East Coast vs West Coast: The Mass Timber Gap with Kristin Slavin of Conifer Advising
A cost-saving material that also demands precision? For many East Coast architects, developers, and builders, mass timber promises off-site efficiencies and schedule gains—yet one wrong move can unravel a project. Fees balloon. Inspectors panic. And entire teams ask, “Is it worth the hassle?”
That question looms larger where century-old codes and entrenched bureaucracies clash with nimble design teams. On the West Coast, small firms leap into mass timber, enjoying fewer fire-department hoops and a shorter permitting queue. Meanwhile on the East Coast, as one consultant puts it, “Well, what can we do just outside of the city…who might be more open?”
Why the detour? Because the highest stakes—cost, schedule, and brand reputation—hang on who adapts first and how soon these timber towers can finally rise.
For years, the idea of constructing mid- and high-rise residential and civic buildings out of wood seemed unthinkable—especially in America’s congested coastal cities. Yet mass timber has steadily drawn the interest of architects, forward-looking developers, and policy leaders seeking faster, more sustainable solutions. Real progress is visible, but so are the regional differences shaping how these structures actually get built. If you work in architecture, engineering, or construction and want to secure major timber projects, understanding the cultural and regulatory context across the country can determine whether your plans advance or stall.
A Cross-Country Culture Clash: Where Timber Takes Root
Local mindsets can overshadow even the best design or cost advantage, especially when introducing an unconventional material in new territory. On the West Coast, mass timber has frequently been championed by small firms that make decisions quickly. “It was really in a very grassroots way,” recalls consultant and architect-developer Kristin Slavin with Conifer Advising, who worked at a tight-knit Portland office. Early success stories like Oregon’s Carbon12 came from teams wearing multiple hats—developer, architect, and GC—exploiting their agility to build some of the nation’s first mid-rise mass timber projects.

Across the East Coast, however, older cities and deeper bureaucracies create additional friction.
“New York City in particular is huge and old and there’s a lot of bureaucracy,” Slavin says.
Strict code enforcement and conservative building cultures can mean lengthy negotiations with fire departments and approval boards, slowing down novel material applications. But local colleges and research organizations are turning heads with pilot initiatives, prodding private players to consider timber’s potential savings and marketing appeal. If you plan to build with wood in places like Boston or New York, Slavin advises starting on the urban periphery, where smaller authorities may be “more open to attracting a different type of development…that aligns maybe more with the state or international building codes rather than, you know, New York City-specific concerns.”
Bridging these local attitudes is only the first challenge—navigating city-specific codes can be just as formidable.

The Code Conundrum: Cracking Big-City Fire Regulations
In dense cities, the chance to build tall with wood can dramatically cut schedules—but only if you overcome a labyrinth of code requirements and wary fire officials. While model codes now allow taller mass timber, each municipality applies them differently. “The biggest hurdle right now that we’re seeing in New York City is really with the building code and in particular with the fire department,” Slavin explains. Complex layers of authority demand extra design reviews, fire testing data, and demonstrated safety credentials.
Mastering this bureaucratic maze is essential for keeping high-profile projects on budget and on schedule. Most East Coast approvals hinge on early engagement with local fire marshals, thorough material testing, and proven case studies. West Coast agencies, more familiar with wood, have historically been more open to alternate paths of compliance. As more successful projects pass inspection in big cities, local skepticism begins to ease.
“As soon as there are some projects that have been successfully built…we’ll start to see that change here more rapidly,” Slavin notes.
These regulatory victories pave the way for more ambitious uses of timber, especially in the booming residential sector.
Housing on the Horizon: Why Residential Towers Are Next
As housing shortages intensify, mid- and high-rise multifamily developments are emerging as prime candidates for faster, leaner construction methods. With residential demand surging on both coasts, delivering units quickly becomes critical for developers juggling high land costs and fluctuating interest rates. “A lot of housing…is really well aligned for that” repeatable, modular approach, Slavin says.
Speed drives the appeal: hitting occupancy sooner means earlier revenue, which can make or break a deal in uncertain markets. Mass timber towers typically range from six to 18 stories, a sweet spot that aligns with current structural and fire code parameters. Although going taller is possible in jurisdictions that adopt progressive codes. Even if some central urban areas balk, sites just over city or county lines might offer smoother approval.
But to truly capitalize on that speed, manufacturers and builders are elevating off-site strategies that drive consistency and predictability.

Meeting tight deadlines means shifting more work to controlled factory settings, a trend driving new forms of off-site construction. Mass timber is no longer limited to panelized kits; some teams now deliver partially finished volumetric modules.
“I was surprised by the amount of volumetric modular…I was seeing,” Slavin says, citing examples of European firms shipping nearly complete room pods. While North American projects are adopting similar ideas, wide geographic distances complicate logistics in ways Europe doesn’t face.
Flat-pack panelization currently offers enough standardization without locking architects into a strict box shape. At the same time, volumetric solutions can boost speed and reduce onsite labor for highly repetitive floorplans. Either approach shifts risk away from unpredictable jobsite conditions and reduces rework—an especially valuable prospect in cramped or congested metro areas.
Yet even the most advanced prefab strategy falls apart without early, unified planning among all stakeholders.
- For teams starting to explore prefab, understanding how design workflows shift is essential. Kristin Slavin ’s Prefab Design Process Guide breaks down what changes for architects, owners, GCs, and manufacturers — helping you avoid costly missteps before fabrication begins.

Collaboration Over Competition: Uniting GCs, Designers, and Owners Early
Securing a smooth mass timber build demands a single shared approach, where every discipline aligns on geometry, MEP, and risk management from the early phases. Because panels arrive pre-engineered, last-minute on-site adjustments can void warranties and trigger design re-approvals. “Everybody needs to come to the table and be open…how do we get there?” Slavin says, stressing that coordinated decision-making unlocks real cost savings and schedule certainty.
Bringing the GC into initial schematics eliminates site conflicts. Designers who consult fabricators can detail connections to match real-world tolerances. Owners who engage early clarify financing, insurance, and program expectations, reducing the dreaded midstream pivot back to concrete or steel. One or two days of intense collaboration can avert weeks of rework.
That approach is more critical than ever as new fabrication centers, especially in the Rust Belt, reshape supply lines.
The guide outlines exactly how to align architects, owners, GCs, and manufacturers before design freeze — join our newsletter & download it here.
Rust Belt Revival: The Great Lakes’ New Role in Mass Timber Fabrication
AEC professionals are increasingly looking to the Great Lakes region, where underused factories and skilled labor create opportunities for high-value mass timber components. While Northwest and Southeast states boast vast softwood resources, Rust Belt manufacturers see a niche in specialized cut shops and partial assembly. Slavin points to a recent symposium where Midwestern firms showcased how they could import large CLT “blanks” and refine them with advanced machinery.
This model delivers shorter lead times, reduces shipping costs, and energizes local economies. “They have a massive manufacturing base and…all of this infrastructure for manufacturing,” Slavin notes. The idea is to transform raw panels into precisely finished elements that can ship quickly to Midwest and East Coast grids—especially valuable for sites that can’t afford long waits or logistical hiccups.
As these industrial hubs expand capacity, developers face a pivotal choice—remain with traditional materials or lean into the rising potential of timber.
The Developer’s Dilemma: Risk, Reward, and the Race for Differentiation
For owners eyeing green credentials and compressed project schedules, mass timber offers a clear edge—yet it requires confronting uncertainties around codes, insurance, and supply chains. “What’s the risk of not trying something new?” Slavin asks. Faster builds can dodge interest-rate spikes and attract tenants hungry for environmentally conscious design. Meanwhile, climate mandates and ESG targets push wood structures to the foreground. Still, cost premiums, unfamiliar insurance provisions, and uneven supply can deter the unprepared.
That’s why many developers now hire mass timber consultants early to map out regulatory approvals, fabrication timelines, and ROI scenarios. Comprehensive coordination—owner, structural engineer, GC, code specialists—keeps the project on track and avoids scrapping months of design. Once built, these landmark timber projects become case studies, lowering barriers for future ventures.
These regional differences—from the West Coast’s flexible culture to the East Coast’s complex entanglements—highlight an inescapable truth: mass timber is no fleeting novelty but a strategic pivot for modern urban growth. For architecture, engineering, and construction teams, the time to master its intricacies is now, before the window of early adoption closes. The measure of success won’t hinge on empty slogans but on how well we align design intelligence, code compliance, and supply chain innovation. Those who achieve that alignment will define the next era of American building.

Mass Timber Construction Best Practices w/Scott Charney of Quality Buildings
Most conversations about mass timber go sideways when it’s framed as product vs. product: timber vs. steel, timber vs. concrete. That’s not how real projects work.
Recently, I sat down with Scott Charney of Quality Buildings LLC on the Mass Timber Group podcast to dig into what really makes mass timber pencil. Scott has led projects from Baltimore to Princeton to the Pennsylvania State Police Academy — and in this interview he shared the field-tested lessons his crews have proven on real sites.
This article pulls out some of those lessons and pairs them with a field-tested checklist from Quality Buildings — a tool architects, engineers, and GCs can use to anticipate where mass timber adds value beyond just carbon.
Enjoy!
1. Foundation & Weight Savings
- Checklist Item: “Have you reviewed how timber’s lighter load impacts foundation design?”
On the Baltimore 40Ten project (built on a restored brownfield), multiple developers walked away because they assumed the soils would require a heavy (and expensive) foundation. One developer saw a different path: by building three stories of mass timber over a concrete podium, they cut foundation requirements, picked up the site at 75¢ on the dollar, and delivered a building that has since won five design awards.
Why it matters:
- Comparative metric: Mass timber foundations are considered the baseline cost. Steel typically adds +10–15%, and concrete adds +25–30%
- Developer insight: Lighter structures open doors for otherwise “unbuildable” sites, unlocking higher density on overbuilds, and reducing foundation costs.

2. Crew Size & Labor Efficiency
- Checklist Item: “What are the site logistics and labor requirements?”
On the Princeton project, architects stood on site and watched four Quality Buildings installers swing CLT panels into place. In the same timeframe, a 30-person stick-framing crew couldn’t have matched the output. Smaller crews don’t just save payroll either, they radically improve communication, reduce coordination errors, and lower jobsite risk.
Why it matters:
- Comparative metric: Typical mass timber install = 8–10 workers per floor vs. 15–18 for concrete
- Safety lens: Fewer people on site = fewer vehicles, fewer OSHA exposures, and fewer chances for an accident. As Scott likes to say, “Nobody wants to call OSHA.”
- PM Insight: A tight, specialized crew communicates like a high speed small Navy SEAL team, not a big platoon with 30 people. That means smoother morning meetings and clearer handoffs.
3. Speed & Sequencing (The “Big Butt” Problem)
- Checklist Item: “Have you identified critical coordination points between trades?”
On the Pennsylvania State Police Academy project, Quality Buildings’ crew was installing CLT so quickly that the GC called to say, “You’re going too fast — our steel can’t catch up.” That’s the “big butt” problem: mass timber can accelerate schedules, but only if the rest of the trades are ready to move just as fast.
To avoid idle crews, cranes and bottlenecks, Quality Buildings now issues process sheets and sequencing playbooks up front so every stakeholder knows what happens when - and no crew gets left behind.
Why it matters:
- Comparative metric: Mass timber = 5–7 days per 10,000 sq ft floor vs. 8–12 days for concrete
- GC Insight: Mass timber’s speed only pays off if sequencing is coordinated. Without tight planning, rapid installs can leave cranes idle, crews waiting, and schedules slipping.

4. Noise, Disruption & Neighbor Relations
- Checklist Item: “How will site logistics and environmental impact affect stakeholders?”
On Quality Buildings’ projects, one of the most consistent surprises for developers has been how little disruption mass timber creates compared to traditional methods. Instead of 30 trades crowding the site with trucks, a lean timber crew can lift entire floors with just a few vehicles on site and the quiet buzz of screw guns. Less noise, less dust, and fewer deliveries mean neighbors and stakeholders experience a shorter, cleaner construction window.
Why it matters:
- Comparative metric: Mass timber sites average 70–80 dB vs. 85–95 for steel and 90–100 for concrete…. That’s the difference between a dull hum and a disruptive racket.
- Community insight: On hospitals, schools, or urban infill sites, reduced noise and traffic = fewer complaints, faster approvals, and stronger goodwill.
- Developer insight: A quieter, faster install minimizes tenant disruption, accelerates revenue, and helps preserve long-term relationships with the surrounding community.

5. Clean Sites & Fewer Trades
- Checklist Item: “Which trades can be reduced or eliminated through prefabrication?”
On multiple Quality Buildings projects, GCs noted the only waste generated was the plastic wrap protecting the panels and beams. Compared to concrete pours or steel work, which generate formwork, cutoffs, and significant debris, mass timber sites stay remarkably clean. On the rework side, Scott recalls elevator shafts landing within 1/32 of an inch, virtually eliminating costly adjustments.
Why it matters:
- Comparative metric: Mass timber produces 5–10% waste vs. 15–20% for concrete and steel.
- GC Insight: Clean sites aren’t just safer — they save on dumpsters, hauling, and cleanup labor. And precision installs reduce rework orders, keeping budgets tight and schedules predictable.
Have You Considered…
When you walk into your next developer or GC conversation about mass timber, don’t frame it solely in material prices. Instead, start with questions like:
- What would a lighter structure unlock for your site or foundation budget?
- How does a smaller crew change your risk, safety, and coordination profile?
- What if your project could be delivered faster and with less disruption to neighbors?
- Could tenants stay in place during construction instead of being forced to relocate?
Mass timber isn’t a just another material. It’s a system-level strategy that Quality Buildings has proven across office, education, civic projects and more. Asking the right checklist questions up front is the difference between mass timber looking like a premium and mass timber becoming the smartest move.


Industrialized Construction Explained: The Future of Building
Imagine a construction site where the rhythm of progress is dictated not by weather delays or labor bottlenecks, but by the precision of a manufacturing line. “Manufacturing is like a bullet through a gun. You can take a year to line that shot up, but once you pull the trigger, it’s going all the way through,” Fouad Khalil observes. This analogy is more than poetic—it challenges the status quo of how buildings come together and calls for a fundamental rethink of project delivery.
Industrialized construction (IC) is not about swapping materials or adding software; it is a wholesale reconfiguration of process, responsibility, and risk. As Khalil and Potts discuss, adopting manufacturing principles—lean planning, modular assemblies, and digital coordination—offers a rare opportunity: to replace chronic unpredictability with measurable reliability. But this shift requires more than technical upgrades; it demands a new discipline that rewards foresight, integration, and a willingness to question every inherited assumption about how buildings are made.
Revolutionizing Construction: The Industrialized Approach
A sector long defined by fragmented workflows now faces a turning point as industrialized construction transforms project delivery. IC represents a systematic adoption of manufacturing principles—lean construction, pull planning, and modular assemblies—that deliver measurable gains in productivity and predictability.
.png)
Khalil frames IC as an “umbrella term” encompassing a spectrum of manufacturing-derived practices. “These practices range everything from lean construction and pull planning to panelized volumetric and modular assemblies.” The objective is not simply to introduce new tools, but to restructure the entire construction process for greater reliability and efficiency. This shift requires a fundamental rethinking of roles, workflows, and expectations across the project lifecycle.
Mass Timber: Precision as Process
Few materials illustrate the potential of industrialized construction as clearly as mass timber, whose engineered consistency is reshaping both design and delivery. Unlike conventional lumber, mass timber’s dimensional accuracy enables direct integration of features during fabrication, reducing the need for on-site modification.
“Mass timber is a processed material. It’s highly engineered and dimensionally very accurate,” Khalil notes. This precision translates into faster assembly, reduced waste, and lower labor costs—outcomes that align directly with IC’s core goals. The material’s performance characteristics, from fire resistance to structural capacity, further reinforce its suitability for projects seeking both speed and sustainability. As mass timber adoption grows, it demonstrates how material innovation and process optimization can reinforce one another.
Labor Shortages: A Catalyst for Change
Rising project demand and a shrinking skilled workforce have accelerated the adoption of industrialized methods. The demographic shift—exacerbated by the post-2008 contraction—has left a persistent gap in available labor, particularly among experienced trades.
.jpg)
“We’re still in the post-2008 era where we saw a reduction in the amount of available labor,” Khalil observes. Rather than stalling progress, this constraint is driving a reallocation of labor: skilled workers focus on high-value fabrication in controlled environments, while installation on-site becomes more standardized and less dependent on specialized expertise. Centralizing the production of mechanical, electrical, and plumbing assemblies addresses labor shortages while improving quality control and project timelines.
.jpg)
Planning for Success: The Pre-Construction Imperative
A single misstep in early planning can unravel the efficiencies promised by industrialized construction. The need for rigorous pre-construction coordination is heightened when working with prefabricated systems and just-in-time delivery models.
“If you’re in mass timber, by definition you’re working with industrialized construction,” Khalil asserts, underscoring the necessity of advanced planning. Building Information Modeling (BIM) becomes indispensable—not just for design, but for orchestrating scheduling, staging, and logistics. Overlooking details such as crane access or delivery sequencing can quickly erode the gains of off-site fabrication. The pre-construction phase is not a box to check but a critical determinant of project success.
.jpg)
Navigating the On-Site Transition: Key Strategies
The transition from factory floor to jobsite introduces a new set of challenges, where coordination and timing are paramount. Even the most precisely fabricated components can falter without synchronized execution among all trades.
“You’ve got to have all of the affected trades together at the table working in an integrated way,” Khalil advises. Pre-construction conferences and clear delineation of responsibilities are essential to prevent miscommunication and rework. Moisture mitigation, site logistics, and real-time problem-solving require a level of collaboration that traditional project delivery often lacks. The success of industrialized construction on-site depends on this integrated approach, where every participant understands both the sequence and the stakes.
The Future of Industrialized Construction: Opportunities Ahead
As industrialized construction gains traction, the competitive landscape is shifting toward those who can internalize and scale these new processes. The firms best positioned to benefit are those willing to invest in both technology and workforce development.
“Companies that self-perform any of these key activities on-site will be the biggest beneficiaries,” Khalil predicts. Specialized trades are beginning to develop their own industrialized divisions, blurring the lines between design, fabrication, and installation. This evolution is not merely about efficiency; it is about creating new business models that deliver greater value and resilience in a volatile market. The next phase will likely see deeper integration between digital design and physical production, with early adopters setting the pace.
A Holistic Vision: Bridging Gaps in Knowledge
The complexity of industrialized construction demands a workforce fluent in both the language of design and the realities of manufacturing. Khalil’s forthcoming book aims to address this gap, offering a comprehensive overview for those entering the field.
“I want to give an overview of the universe that I see and how I see it working holistically,” he explains. By demystifying the interconnected processes of design, fabrication, and assembly, Khalil hopes to equip the next generation with the tools to ask more incisive questions and drive meaningful innovation. This educational effort is not about simplifying the field, but about making its complexity accessible and actionable.
Conclusion: Integration as Imperative
Industrialized construction is not about novelty—it’s about discipline, foresight, and integration. As Fouad Khalil emphasizes, success comes when digital planning, precision manufacturing, and on-site execution operate as one system. Mass timber demonstrates what’s possible when materials and methods align: faster builds, fewer labor constraints, and more reliable outcomes. For AEC and developer teams, the takeaway is clear—industrialized construction isn’t the future, it’s the new standard.
📥 Download the Industrialized Construction Housing Series to dive deeper into frameworks, case studies, and practical tools you can apply to your own projects
.avif)