Mass timber’s adoption curve today falls somewhere between boutique and mainstream—but where your project stands on that spectrum depends heavily on your region. Environmental, regulatory, and market realities vary dramatically across the United States. To truly accelerate adoption, we need a more targeted, ecosystem-driven approach—one that meets each region where it is and builds the relationships, infrastructure, and market confidence needed to scale.

In this keynote, Erica Spiritos, one of North America’s foremost leaders in mass timber innovation, will outline the essential elements of a thriving mass timber ecosystem. Drawing on her experience helping launch Swinerton’s mass timber division (now Timberlab), delivering precedent-setting projects like the Ascent Tower and the PDX International Airport terminal, and now leading Washington State’s Mass Timber Accelerator (MassTAc), Erica offers rare, hands-on insight into what it takes to make mass timber succeed at scale.

Attendees will gain practical perspective on how to strengthen their local markets, align with broader industry trends, and drive long-term, sustainable growth—not just for individual projects, but for the movement as a whole.

If you care about building a future where mass timber is not the exception, but the standard, this is a conversation you won’t want to miss.