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Twin brothers Kyle and Tyler Freres are the dynamic next-generation leaders of Freres Engineered Wood, a company rooted in nearly a century of sustainable innovation. As owners and vice presidents, they’ve built on a long family legacy, advancing the company’s craft while developing mass plywood panels, a structural wood product designed to meet the performance demands of modern urban construction.
This keynote presentation looks at how the Pacific Northwest’s deep timber heritage, combined with smart engineering and a commitment to renewable materials, can help shape a more sustainable, resilient urban future.
It’s a forward-looking conversation about the role forests will play in the cities we’re building now and why regionally grounded, technically sound, and renewably sourced materials need to be part of that equation. Through project stories, supply-side insight, and hard-won lessons from bringing new ideas to market, this keynote offers a clear-eyed view of how tradition and innovation can work together to meet the demands of modern construction.
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more sessions
Mass timber must deliver real value to scale. Learn how product/market fit and value propositions drive demand, capital, and successful adoption.
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A candid look at mass timber’s path to scale—through the supply side lens of one of the industry’s most experienced executives.
Architect Tye Farrow returns with new insights on how mass timber boosts human health—and why that creates real value for developers, investors, and end users.
Explore how reducing embodied carbon creates economic, competitive, and environmental advantages — and why mass timber is uniquely positioned to help you do it.
Learn how to source regional timber for mass timber projects, navigate the supply chain from forest to factory, and make design and spec decisions for successful sourcing.
Learn how to tackle mass timber’s insurance hurdles and leave with actionable risk management strategies to move your projects forward with confidence.
Learn seismic-tested design strategies and how to use real data to drive approvals, reduce risk, and make the mass timber case in high-seismic regions.
Get inside the coordinated decisions that made a hybrid mass timber resort work—through the eyes of the architect, engineer, builder, and developer.